AI Discovery Series · Volume 1 · Live webinarAI Discovery Series · Volume 1 · Recorded webinar
Is AI Sending Customers Your Way?
What 240 AI answers on UK pensions reveal
A customer asks AI which pension provider is best. Which sources does it trust, which firms does it name, and would it give the same answer twice?
We put 30 unbranded pension questions to four AI platforms, twice each. Across 240 answers, the platforms disagreed on where to get their information, named providers in only a handful of questions, and changed most of their sources between runs.
Joseph and Anurag walk through what we found, and what it means for acquisition, brand and risk.
What we found
- There is no single AI search: the four platforms drew on very different sources for the same questions.
- Being cited is not being named: AI often uses an organisation’s content without mentioning the organisation.
- Answers do not hold still: most cited sources changed between two runs of the same question.
- Date
- Wednesday 4 November 2026 · 10:00 to 10:45 GMT
- Duration
- 45 minutes
- Format
- Live webinar on Microsoft Teams
- Cost
- Free to attend
Registration opening soon
Be first to receive the date and joining link.
You will leave with a clear view of how AI treats your sector and the questions to put to your team. Everyone who registers will receive the white paper and our one-page checklist after the session.
You will leave with a clear view of how AI treats your sector and the questions to put to your team. Everyone who registers will receive the white paper and our one-page checklist after the session.
Registration closed · Recording coming soon
Registered? Look out for our follow-up email with the recording, white paper and checklist.
What we will cover
- Four platforms, four different answers: why there is no single “AI search”.
- Cited but not named: when AI uses your expertise without your name.
- The six questions that decide who gets recommended.
- Here today, gone next week: how quickly AI changes its sources.
- What to ask your team on Monday morning.
The research
Based on our white paper, Where AI Assistants Get Their Answers About UK Pension Consolidation, sent to all registrants after the session.
Speakers
Joseph Onibokun
Leads JOAN’s discovery intelligence, measurement and evidence work: designing the research, testing how AI assistants answer real consumer questions, and turning the data into findings organisations can act on. Co-author of the AI Discovery Series.
LinkedIn
Anurag Ahluwalia
JOAN’s technical lead and strategist. Combines deep search and SEO expertise with AI-specific research, including how AI platforms break a single question into many underlying searches, and turns it into clear decisions on content, digital experience and growth. Co-author of the AI Discovery Series.
LinkedInWant to know what AI says about your organisation? That is the work we do.
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